Target Audience

Target Audience- INDIE

We thought it was a good idea to identify our target audience so it is clear:

Taken from www.UKTRIBES.com:

Indie:
Musically, Vampire Weekend, The Killers, The Klaxons, Glasvegas, Lily Allen, Pete Doherty, Friendly Fires, Bloc Party are currently important – and members don’t go off a band just because they have chart success. Indie kids are particularly fond of bands with teenage members, like Cajun Dance Party or Laura Mauling, where there’s a small gap between the band and their audience.


Fashion of Indie Pop Artists:
Fashion-wise, the uniform of Converse and skinny jeans, fringes, band T-shirts and lots of jewelery remains unchanged. Clothes are second-hand not vintage.

This was taken from www.uktribes.co.uk

Here is a montage of clothing brands I have put together which my target audience are likely to go in:



This mindmap was taken from Uktribes.com as you can see it clearly identifies the target segment. One particular aspect of the indie genre is "trendies" and "hipsters". I also notice that there are many different aspects of the indie genre which shows it is very diverse therefore we can create our own look also which could challenge the genre expectation.

Demographics:

We target our music video at 16-25 year olds, both male and females. We have targeted this because in my opinion I believe this is the age group that are most likely to watch the music video and more importantly listen to the type of music. Any age below this, I doubt they will listen to indie music or any above.

Ideal female indie mise-en-scene

Inspiration:

What is really popular with the indie scene and our target audience at the moment is the choppy, uneven hair style that looks edgy also the blonde died hair has always been a major trademark of an indie girl.

Female protagonist- EMILY FRY

As you can see above the target audience of our genre are very fond of oversize glasses and fur coats. We thought this would go well with our protagonist and ensure she had bright red lipstick to stand out from the crowd. We gained inspiration from the model Agness Deyn (shown above) as she has a similar look to our protagonist.

Fashion-

Typical shops that our target audience will shop in:

• H&M
• Topshop
• American Apparel
• Urban Outiftters
• ASOS
  

Below is a photograph I have taken from asos.com (A fashionable wesbite that will be used greatly amongst my target audience. As you can see the clothing discussed above links in with the images below. We think this is very important because we need to get the mise-en-scene right so we keep up with our genre expectation. If we do not follow the genre expectation it will be unclear to the target audience what genre the music falls under. Additionally, many artists nowaday have become known for their fashion which has attracted people and then their music. An example of this is Lady Gaga, many have heard of her fashion sense and now this has translated into her music- becoming a muse.

GoAnimate.com: Indie target audience by sjansen1


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