Evaluation 3

Evaluation 3
What have you learned from your audience feedback?

Here we posted our music video on Facebook because by doing this we would reach a mass audience and could gather lots of different feedback. We then took screenshots of this to display:



I thought that it was a good idea to get our audience feedback to post online their opinions, by doing this the feedback would not be bias and can be left anonymous which will improve the validity. As you can see we have got a range of different feedback opinions however a lot of them say the like the strobe lighting the most which is the most prominent feature of our music video.



Our target audience

As you can see below, we invited all year 13 media students to the room at lunch time to watch our music video. We each did this for each others coursework pieces because we thought that it was an effective way of giving audience feedback. It also gave us a chance to look at our own media video at a different perspective.




(Video directed and created by the group)

As a group we have put together a short interview documentary of the feedback we found from our target audience. We did this via final cut (Evaluation 4- use of technologies).







Evaluation of feedback

Overall we were very happy with our feedback, we believe it reflected our hard work. However we also believe we got back constructed criticism. The whelming majority of people believed that the lip syncing was slightly out of time though they thoroughly liked the split screen, high street scene and strobe lighting- Which I believe compensates for it.

Evaluation 2(By myself)

2. How effective is the combination of your main product and ancillary texts?

We constructed two digipaks because we were unsure of which we preferred as shown below:

Our task was to create a promotional package for the album "escape" by Bloc party. To create brand identity across the 3 products it was essential that we used the same images, font and iconography.
It is essential our product would fit into our target market.

GoAnimate.com: Indie target audience by sjansen1



Audience feedback on how effective our ancilliary tasks were, correlating with our music video.
When showcasing our final cut to our target audience we asked the audience to fill out a questionnaire.

One of the questions was "Do you think our ancillary tasks linked to the video"?

Here I have constructed a pie chart to display my audiences feedback on the above question. As you can see the majority replied with "yes" agreeing that the ancillary tasks did link in well with the video.

(I made this graph and asked my peers,using Excel)

Overall here was our feedback:

Ellie Blanchez: "Yes you can definitely see a tangible link from all media platforms, I especially like the way you have kept the same colours across all media products- this gives great continuity and a promotional recognition. If I had seen the music video then came across a billboard of the music magazine I would know straight away who and what it was for. Well done!"

Image of Beth writing feedback:

Beth:" I can tell that you have used screenshots from the music video, so straight away this gives a link. However, I also like the way you have shown Jake across all three tasks- Letting the audience know who the artist is, which is important".

Lighting across all 3 tasks:

Our choice of lighting links very well to the dark setting which is created in all 3 tasks and also would be a memorable factor to our house style. The majority of our feedback pointed out that they loved the use of strobe lighting and was different to any other videos our year has created- therefore we already know that this is the main aspect that stands out. With this, it was a good idea that we used this in our magazine advert so when customers would see this audience they would directly link this back with our video.
Our audience has a female minority however I believe the strobe lighting would appeal to any gender of our target audience 16-25 because it creates the setting for a club scene/electronica band which is very much fashionable for this market.







Below I have added the script that has been placed into the slideshare presentation, this is a word documented which has been uploaded:

(Presentation made by myself)
The presentation below goes through the narrative, font, protagonist and how we would change our portfolio if we could.

Evaluation 2

View more presentations from sjansen2473.

Evaluation 1 (By myself)

In what ways does your media products use, develop or challenge forms and conventions of real media products?

The conventions of our digipak have been placed in our research which can be allocated via this link: Magazine Advert

Digipak Conventions

How did our product challenge the conventions?

Although we researched and used many conventions of a music video we also challenged them to some extent, to make them unique and different. With our narrative, we wanted to steer away from the stereoptypical narrative of boy breaks up with girl, and then gets back together. Instead, we wanted to create a sense of confusion between the characters and gives an ending that didn't totally give away the narrative. Therefore, instead we slowed down the pace of editing and showed a long distance shot of Jake walking away.

This could suggest a possibility for a part 2 or follow on from the music video which would inevitably increase sales and be a promotional tool for fans.

Cover Art

Distorting our cover art

When constructing our digipak we wanted to see what it would look like in a different perspective. As you can see below this is a 4 panel digipak template that would be used in the real media world.

To place our digipak on this template we had to open Photoshop and distort our image which is shown in the grab shot below. I had to upload it into the tab then click free transform and distort image to place it in the angle of the template.


This is the template for digipak which we got from google images.





As you can see here are the two finished products. We thought that it was essential to do this because it allows the audience to see exactly how the album would look in stores where it would be sold.

Digipak construction [2]

Powerpoint presentations

I thought that it was a good idea to make two powerpoints to illustrate the construction and planning that went into making our Digipaks. I will firstly start with showing you on the first powerpoint the potential photographs we want to use, then In the second slide I will show you the process of our front cover.

Front page construction:

This is the picture we have chosen for our front page. I personally really like this photo; it is captivating and makes you drawn into it- which is very important for the promotional vehicle. This photo is actually a grab shot taken from our video therefore is actually good because we are showing continuity and house style.


Next we added the font to see how it would look together, and looking at the image below it did look professional. However, we are far from our finished product. I do not like the "wash out" effect and neither did our teacher. Therefore, we are going to work carefully on using the brightness, contrast, gamma and saturation in photoshop.

Text
This was very important in our construction of our front cover, we had to make it look realistic however we had to also make it look like Bloc party's font to keep the house style. We needed to put the masthead in bold with the album title in a normal font type.






Tools I used on photoshop:

Due to the fact we are working with a close up shot of our actor it was a good idea to use the spot healing tool to eliminate any blemishes and tidy the photo up. Furthermore, we depended greatly upon our effects in order to enhance the overall colour and make it more appealing- This is extremely important because it is the front cover therefore the image that customers will be buying upon.
We also used the eyedrop tool to take the colour from Jakes hair and apply it to the digipaks background, this is the way in which we were developing the sense of continuity and house style within our brand.

This is an example of using the spot healing tool, as you can see we simply selected the tool and placed it upon the blemishes we wished to eliminate. This helped make our front cover look professional and look attractive to our audience who would be buying the product.

The process of CD Construction

Final Magazine Advert

Final Digipak

We decided on making two digipaks because we were unsure of which one looked best. Also, it is not ad hock for artists to do this because many produce two different albums, an example of this would be Coldplay-Myloxoto.

Conventions of a Music Magazine poster

Magazine Advert

After taking a long time to research into magazine adverts, we thought it was time to initiate our construction and planning of our magazine advert! Vicky and Emily had the responsibility of our magazine Advert and worked very well together when coming up with the idea.

Our music video's chorus is very iconic because it is full of strobe lighting, this is an aspect of our music video that were really liked therefore thought it was a good idea to implement this in our magazine advert. Also, from the people that have watched our video so far all of them have commented on the strobe lighting therefore if a customer saw our advert they would link it with our music video therefore used as a promotional tool.

Here is a grab shot of all the photos that were extracted from our music video of the strobe lighting scene, this was a difficult job for victoria because the strobe lighting was very fast therefore changed the actors expression very quickly.

Due to the amount of photos we used on our magazine advert, it was a very good idea to put them all on different layers in photoshop so we could adjust them if we needed to without moving the whole picture

.

This is the construction of our magazine advert, as you can see the photos were placed in photoshop and adjusted so atleast 8 shots were able to fit in one line- this is important for continituy and for it to look proffessional.

It did take a while for all the photos to be uploaded, however as we got to our half way mark we stopped to review and were very happy with the overall look of our magazine poster. We used the same font "code" that we used in our album therefore keeping our house style. When conducting our research we found all the different conventions of magazine adverts and applied them to ours, as you can see so far we have added the 5 stars which is a key aspect and the masthead in bold to stand out to the customer.

Planning Digipak

Here is a short clip that gives an introduction on the research and construction of our digipak:

To ensure we are on track I have create my own to-list using http://www.tadalist.com/ where I am able to go online and check off the things I have to do. This is a very efficient way of ensuring my time management is on track and I have done everything I am supposed to complete. I reguarly check into http://www.tadalist.com/ to monitor where I am and where I should be.

Here is a screen shot on my to-do list:

To start the construction of our digipak I thought that it was a good idea to personally draw some photos on the image I am trying to create, as you can see below. The front page I hope will be a close up of Jake taken from our video with the house style text stating Bloc Party, Escape.

(Drawing of photo's by myself)

Album covers

Independent research
I thought that it was a good idea to look at home at different albums' artwork. I looked at artists/bands within my genre of indie however also a couple outside the genre and compared them whilst identifying the conventions of album artwork. The albums I looked at were Coldplay, Killers, Adele and The Script.

Coldplay:
I absolutely love the artwork of Coldplays new album MyloXoto. It has a very urban scene look about it with a wide range of crazy loud colours. However, this also greatly links in with their new songs on the albums as their video's are very bright with lots of different lighting. Therefore, coldplay have continued their house style and If I was to watch their video then try to identify their album I would not have difficulty. I have noticed that they have used their album name in the inside cover of their album cover to, to give that unified effect and to also use it as a promotional aspect.

However, I didn't just look at our genre I also looked at pop/mainstream. When looking at this genre I came across the artist Adele. Known greatly for her slow moving songs I believe the artwork clearly connotes this. I like the way they have kept the continuity of colour with is very grayscale. The back page looks very clear in terms of how the songs are set out and believe this is fundamental to when we create our digipak.

This is a very simplistic inside album cover, however it has shown us that not digipak's are busy with lots of different images. However, I believe this particularly suits Adele because her music is very slow pace and calming and her video's are rarely upbeat or fast. Though, I like the way they have used a vibrant green that makes the album title "21" stand out to the audience.

Another piece of artwork I looked at was The Killers whom are in our chosen genre therefore equally important. The Killers album "Sam's town", according to Wikipedia "The album takes its name from Sam's Town Hotel and Gambling Hall, a hotel-casino in Las Vegas, the hometown of the band". This clearly sums up the album's artwork for The Killers. However, more importantly The Killers are known for keeping their font the same on most of their albums, this creates brand identity because instantly when we see this text we will associate it with the band.

As previously mentioned, The Killers have placed their text in the inside cover, instead of on their CD. Many artists do this (possibility for extension of promotion). Futhermore, the back page has a different layout, with the song tracks going along horizontally also it is the first time on the artwork we see the band.

The Script: This is one of my favourite albums artwork. I believe it is a continuation of their artwork throughout. Similarly to The Killers, The Script have the same text throughout their albums, to continue their house style. However, we are not shown with the band's image on this album, though this is normal for The Script and their previous albums.