Digipak construction [2]

Powerpoint presentations

I thought that it was a good idea to make two powerpoints to illustrate the construction and planning that went into making our Digipaks. I will firstly start with showing you on the first powerpoint the potential photographs we want to use, then In the second slide I will show you the process of our front cover.

Front page construction:

This is the picture we have chosen for our front page. I personally really like this photo; it is captivating and makes you drawn into it- which is very important for the promotional vehicle. This photo is actually a grab shot taken from our video therefore is actually good because we are showing continuity and house style.


Next we added the font to see how it would look together, and looking at the image below it did look professional. However, we are far from our finished product. I do not like the "wash out" effect and neither did our teacher. Therefore, we are going to work carefully on using the brightness, contrast, gamma and saturation in photoshop.

Text
This was very important in our construction of our front cover, we had to make it look realistic however we had to also make it look like Bloc party's font to keep the house style. We needed to put the masthead in bold with the album title in a normal font type.






Tools I used on photoshop:

Due to the fact we are working with a close up shot of our actor it was a good idea to use the spot healing tool to eliminate any blemishes and tidy the photo up. Furthermore, we depended greatly upon our effects in order to enhance the overall colour and make it more appealing- This is extremely important because it is the front cover therefore the image that customers will be buying upon.
We also used the eyedrop tool to take the colour from Jakes hair and apply it to the digipaks background, this is the way in which we were developing the sense of continuity and house style within our brand.

This is an example of using the spot healing tool, as you can see we simply selected the tool and placed it upon the blemishes we wished to eliminate. This helped make our front cover look professional and look attractive to our audience who would be buying the product.

The process of CD Construction