So, before getting started and going off the tangent with our enthusiasm we need to know what exactly the "Indie genre" is? It's fair enough us assuming what it is, however we need to know for certain so we can identify our target audience and also have the correct song choice, mise-en-scene and editing.
You have, Indie Rock, Indie Pop, Indie Dance, Indie Folk, Indie Electronic...
These are all very different platforms with totally different audience. For example the people listening to indie pop will definitely be different to those listening to indie folk. The term "Indie" seems to be a cool alternative to "Independence" which brings us back to the period of the 1980's when this was very much believed upon. Nowadays Indie has become pretty mainstream which is quite ironic due to the terminology behind it, however we do not class it as mainstream as it still holds its Independence. When thinking of an indie music video, the first thing that came to the groups mind was:
De saturation of film
Dim lighting
Loneliness
Struggles
Regret
Pace of editing- Quickening in surreal atmospheres
Blurred and soft focus
Streets at midnight
Slow motion
Smoke- Hazy atmosphere
Wipe pan of action shots
Urban scene incorporated- Graffiti
Cross dissolves- reflecting historic, present or future
Close ups
Male artists- Skinny jeans, tattoos, long hair, smoking
Vulnerable girl
Bands- Guitar solo's, drum and bass
Notion of looking (Goodwin's theory)
Relationship between lyric and visuals
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